AdSense Newsletter - July 2012

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July 2012 Publisher ID ca-pub-7312229681992383 Dear publisher, In this last newsletter edition before the summer we have a packed list of updates and suggestions to help you bridge the break until the next issue in September. Our Tip of the Month for July explains how you can boost your revenue by placing ads where users can easily see them. You'll also find information about: Using data to determine your mobile strategy Learning from other publishers – A message from Dave Taylor Leveraging the new step-by-step guide to DFP Small Business Broadcasting live with Google+ Hangouts on Air Managing ads with the Google Publisher Toolbar Knowing the trends in the online display ads business Managing multiple users in your account Enjoy your summer and thanks for your continued partnership with Google AdSense. Sophie The Google AdSense Team Tip of the Month Overcome user ad-blindness with better ad placements  A general principle for ad placements says that you should place your ad units high up on the page so your users will see them easily. However, ad units placed at the absolute top of the page (before any content) tend to suffer from user ad-blindness and on average show a 61% lower CTR than ads below the header and closer to the content.  If you have an ad unit at the very top of the page, you should test whether moving the ad unit closer to the rest of your content, yet still above the fold, improves the ad performance.   Improve ad placements   If you’re experimenting with placing an ad below the header, you can use this handy tool to check whether your ads are still appearing above the fold. Updates Launching the new step-by-step guide to DFP Small Business If you're looking into monetizing your site with AdSense alongside other ad networks or direct advertisers, DFP Small Business is Google's free, hosted ad serving solution to help manage all of your ads. We've recently launched DFP Academy, a step-by-step guide to getting started with ad serving.   Join DFP Academy   Broadcast live with Google+ Hangouts on Air  Want to host a live video broadcast and connect with your users in a new way? Google+ Hangouts on Air enable you to do just that - whether you want to teach a class, discuss a topic with active readers, or just share your content live in front of a global audience. Users can tune into your live stream from your Google+ page, your YouTube channel, and your site. Learn more about Hangouts on Air, and get started with hosting your own. Save time with the Google Publisher Toolbar The Google Publisher Toolbar is a new Chrome extension that allows you to view your performance data, drill down into ad unit statistics, and block ads by creative or URL - all while viewing your site in Chrome. Once you've installed the toolbar, you'll be able to see a snapshot of your account performance via a widget in the corner of your browser window. You can also enable ad overlays  directly on your page to block ads or to view more information about specific ad units. To get started with the Publisher Toolbar, just follow the instructions in our Help Center. Check what's trending in the online display ads business One of the ways we support our publishers is by giving access to new sources of knowledge that enables them to make the most from display advertising. We therefore recently introduced the "Display Business Trends: Publisher Edition" which shows you the top site verticals in the AdSense network in terms of monetized impressions and allows you to compare CPMs across ad sizes, countries, and verticals. Manage access to your AdSense account for multiple users  In response to the most highly-requested feature that we've heard publishers ask for, it's now possible to invite new users to access an AdSense account. With this new feature, you'll be able to give colleagues or partners access to your account, but with certain restrictions around the information that they can see and edit. For more information about getting started, visit our Help Center. Was this newsletter helpful? Share your feedback with us. Mobile Ads "Our Mobile Planet" research now with 2012 data As smartphones grow in number and importance, finding good data to understand mobile consumer behavior is essential. "Our Mobile Planet"  provides free access to unique data for a total of 40 countries in 22 languages and has relaunched with an improved look and feel and updated 2012 data. For more information on this update visit our Google Mobile Ads Blog. We also encourage you to sign up for our "Mobile team" hangout* on August 16 during which we'll discuss the top tips for creating a mobile site.  If you already have a mobile app and are interested in learning more about app monetization strategies, please sign up for the webinar* "Build a business not an app" on August 15. * Both events will be held in English. Publisher Story Learning from other publishers – A message from Dave Taylor Those of you who follow our Inside AdSense Blog regularly may have already heard of Dave Taylor. He's been an AdSense publisher for many years and – with his experience in all things online – he's a great source of knowledge for fellow webmasters and publishers. Take a look at the guest post from Dave which we recently featured on our blog, where he discusses how publishers can balance ads and content on their websites. More about AdSense: Inside AdSense Blog AdSense Forum AdSense Google+ Page AdSense on YouTube © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043. Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISUv9bOVfYuaB6N0YWWJKnPXlg88yAlAr5p3kwNymQoEoPvo16ULDLLbfIGdDfgbU4XbgTHY2y_xDk-8nB-2VpHhARx2qQ==

AdSense Newsletter - June 2012

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June 2012 Publisher ID ca-pub-7312229681992383 Dear publisher, Many of our product improvements aim to provide you with the most accurate and relevant information for more effective AdSense optimizations. In this edition's Tip of the Month, we'll explain how the redesigned crawler error notifications in your account can help you improve ad relevance and maximize your revenue. You'll also find information about: Building a mobile-friendly site with DudaMobile Testing your knowledge of our program policies Learning from successful publishers: Concertboom.com Enabling Gambling & Betting ads on your site Kind regards, Sophie The Google AdSense Team Tip of the Month Fix your crawler errors for improved ad relevance In last month's newsletter, we announced the redesign of the AdSense crawler errors notification area, which is improving in the way we convey crawler error information to you. Ensuring that the AdSense crawler can accurately crawl your site helps increase your ad relevance and ultimately your earnings. Check the crawler errors report section in your account to see if any domains or subdomains are experiencing AdSense crawler errors. Click on the "How to fix" column to read more about how you can fix each of the different types of issues.   Fix crawler errors   Be sure to prioritize the domains or subdomains with the greatest number of errors first, as those will have the most substantial impact on your account. You can also expand each of the listed URLs to reveal a more specific list and even download them, if you want to. Updates AdSense success story: Concertboom.com Concertboom.com increased their AdSense revenue by 400% by adding an additional ad unit to their site. Read more about Concertboom.com and how you can add new units while maintaining quality site content. Increase your earnings with gambling & betting ads Since October 2011 it's been possible to opt in to displaying online gambling and location-based betting ads on your site, under certain conditions. Visit our Help Center to learn about those types of ads, how and when you can opt in to showing them and when they may be displayed to users.  Was this newsletter helpful? Share your feedback with us. Mobile Ads Build a free mobile site with GoMo and DudaMobile To help you make your desktop website mobile-friendly we're now providing the do-it-yourself site builder from DudaMobile on our U.S. GoMo site. Please note that the site builder is currently only available in English. This tool creates your mobile-friendly site in five simple steps and allows you to add features like a click-to-call button, mobile maps and Google AdSense. Mobile sites created with the DudaMobile tool will be hosted free for one year. Read more about this offer on our Inside AdSense blog. Program Policies Test your knowledge of our program policies How well do you know the AdSense program policies? Find out by reviewing the updated AdSense Academy curriculum. It now includes everything you need to know about our policy guidelines as well as hot topics and top resources to ensure long-term revenue growth and a healthy, policy-compliant account. AdSense Forum *Hot Topic* of the month: How effective are guest posts? More about AdSense: Inside AdSense Blog AdSense Forum AdSense Google+ Page AdSense on YouTube © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043. Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISXUgE94x96Q7mTG4plhe5FugoSlaBBDF7m5LNNhNfCkKxQD-QhDPA1Yttpauk3Rd-IBWFh8q_JUHRwbGqvAduu2boVhvQ==

AdSense Newsletter - May 2012

May 2012 Publisher ID ca-pub-7312229681992383 Dear publisher, We understand that as you create content for your site, you're looking to maximize your revenue from all of your ads, no matter how they're sold. In this edition's Tip of the Month, we'd like to introduce you to DFP Small Business, Google's free ad serving solution for publishers who are serving ads from multiple sources. You'll also learn about: Taking control with the new Ad review center Finding out how to go Mobile Connecting with AdSense on Google+ Leveraging the redesigned AdSense crawler errors page Creating high quality sites with Webmaster Guidelines Using the AdSense Management API Sincerely, Jamie The Google AdSense team Tip of the Month Optimize your ad serving with DFP Small Business Whether you're already using multiple sources of ad revenue on your site or are only in the planning stage of doing so, DFP Small Business, Google's free hosted ad serving solution, can help you manage your growing online advertising business. With our new online tool, you can find out if DFP Small Business is the right product for you:   Go to the tool   DFP Small Business allows you to manage all your ad inventory from one simple interface and offers rich features such as inventory forecasting, detailed reporting and multi-dimensional targeting. You can also use it to maximize your revenue by enabling real-time competition between AdSense and your other ad networks. Find out more about DFP Small Business in our video below: Updates More control over the ads on your site The Ad review center is now more powerful and allows you to review all ad types after they've run on your pages, whether they're contextually-targeted, placement-targeted, or interest-based. Make decisions on individual ads and block multiple ads at once to help you save time. Log in and get started with the new Ad review center today. Connect with AdSense on Google+ Follow us on our new AdSense Google+ page, where you'll find AdSense updates and gain access to exclusive Hangouts with the AdSense team. These live video chat sessions will give you the opportunity to share your product feedback with our Product Managers and ask your questions to our optimization specialists. Join the conversation and also meet other AdSense publishers from around the world to share your experiences. AdSense crawler error redesign The redesigned AdSense crawler errors page provides you with accurate and actionable information to optimize your site even more effectively. Some publishers have seen a revenue increase of up to 400% after they fixed their crawler errors. To see the new crawler errors page in your account, visit your 'Home' tab, then click on 'Account settings' and navigate to the 'Crawler errors' section. AdSense Management API for developers If you're writing your own software and would like to retrieve your AdSense reporting data directly, the AdSense Management API is what you've been looking for! The API is available to all AdSense publishers, and lets you retrieve lists of ad clients, ad units, channels, as well as generate custom reports directly from your applications. For more information, browse the API forum, or join the regular office hours. Missed last month's newsletter? Read it now! Mobile Ads Find out how to go Mobile With an increasing mobile internet usage worldwide, it's getting more and more important to consider mobile users' needs when designing your site. To help you optimize your content for mobile, we've recently launched a new suite of tools on howtogomo.com where you can: See how you rate - Use the GoMoMeter to analyze your site's mobile user experience. Start planning - Download the GoMo Publisher Guide for mobile best practices. Find a partner - Learn about vendors who can help with your implementation. As part of our ongoing GoMo initiative, we're also hosting a number of webinars. For more information on those webinars and the latest news around mobile ads visit our Google Mobile Ads Blog. Program Policies Top tips for creating high quality sites One of the most frequent questions that we get from publishers is how to improve their sites' performance on Google's search index. In keeping with the theme of creating high-quality content, we've written a blog post of how adhering to the webmaster guidelines can help the overall potential of your site and maximize traffic and revenue for you. More about AdSense: Inside AdSense Blog AdSense Google+ Page AdSense Forum AdSense on YouTube © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043. Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISUz2Bb98zmAAXjTFJ-D7MS_ql_CiUhg56pfefJl5oGiPdyVEhtb0UNAohYEw8IEtbp5RXhAYU3934IQoIl8bHtFVuo3ew==

AdSense Newsletter - March 2012

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March 2012 Publisher ID ca-pub-7312229681992383 Dear publisher, Implementing an additional ad unit on pages with less than three ad units can result in a clear uplift of your AdSense earnings. In this issue's optimisation section, we help you decide when it's appropriate to add an additional ad unit to your pages. You'll also learn about:  The recently launched website contest Subscribing to our Inside AdSense Blog Receiving occasional emails from AdSense Implementing AdSense for Content on game play pages Checking your account performance with the AdSense Publisher Toolbar Kind regards, The Google AdSense team   Tip of the Month Think about your users and existing content when adding new units Placing additional ad units on content-rich and policy-compliant pages of your site is one of the most revenue-positive changes you can make to your AdSense implementation. You can place new ad units on pages that aren't yet showing AdSense ads, or increase the number of AdSense ad units to three.    Create new ad units   Whether your ads are from AdSense or other sources, the focus of your site should always be on delivering the best possible user experience. When choosing where to place new ad units, consider the layout of your pages and the amount of content on them. For more information and recommendations, check out our video below. Updates Invest in your website Contest!  Recently, we launched a contest for our Malaysia and Philippines publishers to create original and quality content site that they're passionate about, keeping our Webmaster Guidelines  and most importantly, their users in mind. The winners were invited for a 1:1 optimization session with the AdSense experts. A big thank you to all the partners who optimized their website based our suggestions. Watch this space, your country might be next! Check your account performance with the AdSense Publisher Toolbar  We recently released a new Chrome extension called AdSense Publisher Toolbar, which allows you to see a snapshot of your earnings and account performance while you're viewing your site. It also includes ad overlays that describe the recent performance of specific ad units. Learn more about this extension in our Inside AdSense blog  and try it out today. Subscribe to our Inside AdSense Blog  We regularly post helpful information in our Inside AdSense Blog - everything from event invites to product announcements and optimisation tips. Make sure you’re on top of what’s happening in AdSense by subscribing to our blog via feed or email. Both options are on the right-hand panel and it only takes seconds to complete. Sign up today! Missed last month's newsletter? Read it now! ... Did you know? Occasional emails from AdSense Did you know that our team offers occasional emails other than the AdSense newsletter? You can, for example, choose to receive personalised optimisation tips or invitations to AdSense events. An overview of the available types of emails can be found in our Help Center. To change your email preferences: Sign in to your account. On the ‘Home’ tab, visit the ‘Account settings’ page. In the ‘Personal settings’ section, click ‘edit’. Check the boxes associated with the types of messages that you'd like to receive. Click Save. To make the most of your account, we encourage you to receive those additional emails. Make sure you also check out the new AdSense newsletter archive. Program Policies AdSense for Content on game play pages Previously, we shared how keeping the right distance between ads and content, and using the right product, can help to avoid accidental clicks. Publishers with gaming sites have also asked for advice on how to place AdSense for Content ads on game play pages. In this blog post , we provide more tips, insights, and examples of ad implementations on game play pages that are compliant and not-compliant with our policies.  More about AdSense Inside AdSense Blog AdSense Forum AdSense Help Centre AdSense on YouTube ©  2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISUJd0hGKce2M1gCZRI5ioACNS6RHXwpHajro95IrcBXyGjVBBAvAiSixZBTsk3pc280dBPpEhyBVZ6y5mlOKHcEgG6T2Q==

AdSense Newsletter - February 2012

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February 2012 Publisher ID ca-pub-7312229681992383 Dear publisher, We'd like to thank you for your participation throughout 2011 and we're looking forward to continuing a successful partnership with you in 2012. To help you boost your revenue early in the year, our first "Tip of the Month" focuses on one of quickest but most efficient optimisation tips: Improving your ad styles. You'll also find information on:  AdSense in Indonesian Publisher satisfaction and acting on your feedback  Updating your contact details Using Custom Search Ads for Mobile Knowing the top five policy resources Kind regards, The Google AdSense team   Tip of the Month Boost your AdSense revenue with improved ad styles By making your ads more visible for users, you can increase your click through rate and ultimately your AdSense revenue. Base the colour design of your ad units on one or more of the three basic techniques: Blend, Complement or Contrast (see below). We've found through working with publishers that ads with light coloured borders or no borders at all perform best.  When choosing colours, also take the position of your ad units into consideration: If an ad is well integrated into your site's content, blending the ads can underline the feeling of contextual relevance. For an ad unit which is further away from the main content, more contrasting colours can help catching the user's attention. If you have a website with repeat visitors, you might want to switch the ad colours occasionally to avoid ad blindness. Remember, the goal isn't to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.    Optimise your ad styles today   We've also recently launched an improvement to our default font settings. For each ad unit that's set to show the default font face and font size, our system will now automatically show the best-performing option. You can find more information about this improvement in our Inside AdSense blog. Updates AdSense now speaks Indonesian  We are happy to announce that we launched AdSense for Indonesian content on February 1st. If you have a website or a mobile optimised site in Bahasa Indonesia, you'll now be able to earn money by showing Google AdSense ads. Simply implement AdSense on your site in Bahasa Indonesia to start displaying contextually targeted ads.  Read more about this in our Inside AdSense blog.   Publisher satisfaction - Your feedback matters  If you're opted in to receive occasional surveys from us, you may have seen or filled out our bi-annual publisher satisfaction survey. Over 28,000 publishers participated globally, and we received more than 33,000 comments on your favourite aspects about AdSense as well as changes you'd like to see. Your feedback is very important to us and helps us to make the program better for all of you.  Read more about the results of the survey and the steps we're taking to address your suggestions on our Inside AdSense blog.   Update your AdSense contact details  We've heard from some publishers that they prefer to receive AdSense-related messages at a different email address than the one we currently use to contact them. You can now specify your preferred personal contact email, contact name and phone number you'd like us to use to reach you. You can find more information in our Inside AdSense blog. Missed last month's newsletter? Read it now! Custom Search Ads Using Custom Search Ads for Mobile With Custom Search Ads for Mobile, we're bringing the power of search ads to the world of the mobile web. Mobile websites that provide a search experience will also be able to show ads related to those searches. Users will receive ads relevant to what they're looking for, and our partners will have a new tool to monetise their mobile web properties.  If you're a mobile publisher or app developer interested in showing Custom Search Ads, you can apply below.   Apply now   Program Policies Top five policy resources to know Have you ever received a policy notification from us? Were you confused by the messaging and how to go about fixing the violation? We're sharing our top five policy resources to help you find the answers to your questions. Read our blog post to learn where to go to troubleshoot common policy issues and how to contact the policy team. More about AdSense Inside AdSense Blog AdSense Forum AdSense Help Centre AdSense on YouTube © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISWIEOZ7cjrsaEMould9jnAYM1UxCkGfPQ5SV55rygxVAmY20Albr3JQtomx0LCkVU5nv6ntd7OVPWKmHa7hJ9AvreKlTA==